{"id":1042877,"date":"2026-03-30T17:55:24","date_gmt":"2026-03-30T17:55:24","guid":{"rendered":"https:\/\/pbsa.com.br\/?p=1042877"},"modified":"2026-03-30T18:13:17","modified_gmt":"2026-03-30T18:13:17","slug":"uso-de-elementos-de-marcas-ate-onde-vai-a-protecao","status":"publish","type":"post","link":"https:\/\/pbsa.com.br\/en\/uso-de-elementos-de-marcas-ate-onde-vai-a-protecao\/","title":{"rendered":"Uso de elementos de marcas: at\u00e9 onde vai a prote\u00e7\u00e3o?"},"content":{"rendered":"<p>{&#8220;main-title&#8221;:{&#8220;component&#8221;:&#8221;hc_title&#8221;,&#8221;id&#8221;:&#8221;main-title&#8221;,&#8221;title&#8221;:&#8221;&#8221;,&#8221;subtitle&#8221;:&#8221;&#8221;,&#8221;title_content&#8221;:{&#8220;component&#8221;:&#8221;hc_title_base&#8221;,&#8221;id&#8221;:&#8221;title-base&#8221;,&#8221;image&#8221;:&#8221;&#8221;,&#8221;breadcrumbs&#8221;:true,&#8221;light&#8221;:false,&#8221;alignment&#8221;:&#8221;&#8221;}},&#8221;section_5ZtkF&#8221;:{&#8220;component&#8221;:&#8221;hc_section&#8221;,&#8221;id&#8221;:&#8221;section_5ZtkF&#8221;,&#8221;section_width&#8221;:&#8221;&#8221;,&#8221;animation&#8221;:&#8221;&#8221;,&#8221;animation_time&#8221;:&#8221;&#8221;,&#8221;timeline_animation&#8221;:&#8221;&#8221;,&#8221;timeline_delay&#8221;:&#8221;&#8221;,&#8221;timeline_order&#8221;:&#8221;&#8221;,&#8221;vertical_row&#8221;:&#8221;&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;section_content&#8221;:[{&#8220;component&#8221;:&#8221;hc_column&#8221;,&#8221;id&#8221;:&#8221;column_I2OVM&#8221;,&#8221;column_width&#8221;:&#8221;col-md-12&#8243;,&#8221;animation&#8221;:&#8221;&#8221;,&#8221;animation_time&#8221;:&#8221;&#8221;,&#8221;timeline_animation&#8221;:&#8221;&#8221;,&#8221;timeline_delay&#8221;:&#8221;&#8221;,&#8221;timeline_order&#8221;:&#8221;&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;main_content&#8221;:[{&#8220;component&#8221;:&#8221;hc_image&#8221;,&#8221;id&#8221;:&#8221;zcRRU&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;image&#8221;:&#8221;https:\/\/pbsa.com.br\/wp-content\/uploads\/2026\/03\/Protecao-de-marca.png|529|794|1042878&#8243;,&#8221;alt&#8221;:&#8221;&#8221;,&#8221;thumb_size&#8221;:&#8221;large&#8221;}]},{&#8220;component&#8221;:&#8221;hc_column&#8221;,&#8221;id&#8221;:&#8221;column_S50IU&#8221;,&#8221;column_width&#8221;:&#8221;col-md-12&#8243;,&#8221;animation&#8221;:&#8221;&#8221;,&#8221;animation_time&#8221;:&#8221;&#8221;,&#8221;timeline_animation&#8221;:&#8221;&#8221;,&#8221;timeline_delay&#8221;:&#8221;&#8221;,&#8221;timeline_order&#8221;:&#8221;&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;main_content&#8221;:[{&#8220;component&#8221;:&#8221;hc_space&#8221;,&#8221;id&#8221;:&#8221;VD9eH&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;size&#8221;:&#8221;space-sm&#8221;,&#8221;height&#8221;:&#8221;&#8221;}]},{&#8220;component&#8221;:&#8221;hc_column&#8221;,&#8221;id&#8221;:&#8221;column_60EZz&#8221;,&#8221;column_width&#8221;:&#8221;col-md-12&#8243;,&#8221;animation&#8221;:&#8221;&#8221;,&#8221;animation_time&#8221;:&#8221;&#8221;,&#8221;timeline_animation&#8221;:&#8221;&#8221;,&#8221;timeline_delay&#8221;:&#8221;&#8221;,&#8221;timeline_order&#8221;:&#8221;&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;main_content&#8221;:[{&#8220;component&#8221;:&#8221;hc_pt_post_informations&#8221;,&#8221;id&#8221;:&#8221;Hm3o2&#8243;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;post_type_slug&#8221;:&#8221;&#8221;,&#8221;position&#8221;:&#8221;align-left&#8221;,&#8221;date&#8221;:true,&#8221;categories&#8221;:true,&#8221;author&#8221;:false}]},{&#8220;component&#8221;:&#8221;hc_column&#8221;,&#8221;id&#8221;:&#8221;column_6cQwH&#8221;,&#8221;column_width&#8221;:&#8221;col-md-12&#8243;,&#8221;animation&#8221;:&#8221;&#8221;,&#8221;animation_time&#8221;:&#8221;&#8221;,&#8221;timeline_animation&#8221;:&#8221;&#8221;,&#8221;timeline_delay&#8221;:&#8221;&#8221;,&#8221;timeline_order&#8221;:&#8221;&#8221;,&#8221;css_classes&#8221;:&#8221;no-margin &#8220;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;main_content&#8221;:[{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;Z3aNa&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;A prote\u00e7\u00e3o da marca registrada no sistema jur\u00eddico brasileiro tem regras e interpreta\u00e7\u00f5es quanto ao seu alcance, especialmente a partir do princ\u00edpio da especialidade, que pode limitar a exclusividade ao ramo de atua\u00e7\u00e3o econ\u00f4mica conforme a Classifica\u00e7\u00e3o de Produto\/Servi\u00e7o.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;iZJpu&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Isso significa que o titular n\u00e3o det\u00e9m um monop\u00f3lio irrestrito sobre determinado termo, mas a prote\u00e7\u00e3o ao uso da marca e seus elementos \u00e9 presente dentro do contexto mercadol\u00f3gico em que a marca exerce sua fun\u00e7\u00e3o distintiva.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;mhBP4&#8243;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Esse entendimento foi recentemente reafirmado pelo Superior Tribunal de Justi\u00e7a, ao julgar caso envolvendo o uso da express\u00e3o \u201cchampagne\u201d por empresa do setor de vestu\u00e1rio.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;dEnP2&#8243;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Na decis\u00e3o, a Quarta Turma concluiu que n\u00e3o havia risco de confus\u00e3o entre os produtos, pois os segmentos s\u00e3o completamente distintos. De um lado, bebidas espumantes. De outro, moda.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;z5MAG&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Al\u00e9m disso, foi afastada a tese de prote\u00e7\u00e3o absoluta das indica\u00e7\u00f5es geogr\u00e1ficas. O STJ reconheceu que essa prote\u00e7\u00e3o possui natureza setorial, vinculada ao produto que identifica, e n\u00e3o se estende automaticamente a qualquer atividade econ\u00f4mica.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;OKArb&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;A jurisprud\u00eancia tamb\u00e9m refor\u00e7a que a coexist\u00eancia de sinais semelhantes \u00e9 admiss\u00edvel quando inexistente a possibilidade concreta de erro ou associa\u00e7\u00e3o indevida pelo consumidor, especialmente em mercados distintos.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;0XRsZ&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Esse racioc\u00ednio n\u00e3o \u00e9 isolado. Tribunais brasileiros t\u00eam adotado a mesma linha interpretativa, reconhecendo que a an\u00e1lise deve sempre considerar o contexto de mercado e a percep\u00e7\u00e3o do consumidor m\u00e9dio.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;iVtcl&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;O ponto central \u00e9 t\u00e9cnico: n\u00e3o basta a semelhan\u00e7a nominal. \u00c9 indispens\u00e1vel demonstrar risco efetivo de confus\u00e3o, associa\u00e7\u00e3o indevida ou aproveitamento indevido da marca com relev\u00e2ncia econ\u00f4mica.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;JKwF9&#8243;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;A an\u00e1lise do uso de elementos de marcas exige abordagem contextual e jur\u00eddica, considerando o mercado, o p\u00fablico-alvo e a fun\u00e7\u00e3o distintiva do sinal.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;DlOwY&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Na pr\u00e1tica, isso significa que a prote\u00e7\u00e3o da marca \u00e9 robusta, mas n\u00e3o ilimitada.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;xAgdl&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Por isso, \u00e9 essencial que cada caso seja avaliado por advogado, com exame espec\u00edfico da marca pretendida e do cen\u00e1rio concorrencial envolvido. A realiza\u00e7\u00e3o de <b>pesquisa pr\u00e9via<\/b> e an\u00e1lise t\u00e9cnica adequada s\u00e3o medidas fundamentais para mitigar riscos e evitar lit\u00edgios, funcionando como instrumentos de preven\u00e7\u00e3o e seguran\u00e7a jur\u00eddica na explora\u00e7\u00e3o de sinais 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an\u00e1lise do uso de elementos de marcas exige abordagem contextual e jur\u00eddica, considerando o mercado, o p\u00fablico-alvo e a fun\u00e7\u00e3o distintiva do sinal.&#8221;}},&#8221;column_5SKTM&#8221;:{&#8220;id&#8221;:&#8221;column_5SKTM&#8221;,&#8221;main_content&#8221;:{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;DlOwY&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Na pr\u00e1tica, isso significa que a prote\u00e7\u00e3o da marca \u00e9 robusta, mas n\u00e3o 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&#8220;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;main_content&#8221;:[{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;Z3aNa&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;A prote\u00e7\u00e3o da marca registrada no sistema jur\u00eddico brasileiro tem regras e interpreta\u00e7\u00f5es quanto ao seu alcance, especialmente a partir do princ\u00edpio da especialidade, que pode limitar a exclusividade ao ramo de atua\u00e7\u00e3o econ\u00f4mica conforme a Classifica\u00e7\u00e3o de Produto\/Servi\u00e7o.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;iZJpu&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Isso significa que o titular n\u00e3o det\u00e9m um monop\u00f3lio irrestrito sobre determinado termo, mas a prote\u00e7\u00e3o ao uso da marca e seus elementos \u00e9 presente dentro do contexto mercadol\u00f3gico em que a marca exerce sua fun\u00e7\u00e3o distintiva.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;mhBP4&#8243;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Esse entendimento foi recentemente reafirmado pelo Superior Tribunal de Justi\u00e7a, ao julgar caso envolvendo o uso da express\u00e3o \u201cchampagne\u201d por empresa do setor de vestu\u00e1rio.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;dEnP2&#8243;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Na decis\u00e3o, a Quarta Turma concluiu que n\u00e3o havia risco de confus\u00e3o entre os produtos, pois os segmentos s\u00e3o completamente distintos. 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Tribunais brasileiros t\u00eam adotado a mesma linha interpretativa, reconhecendo que a an\u00e1lise deve sempre considerar o contexto de mercado e a percep\u00e7\u00e3o do consumidor m\u00e9dio.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;iVtcl&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;O ponto central \u00e9 t\u00e9cnico: n\u00e3o basta a semelhan\u00e7a nominal. \u00c9 indispens\u00e1vel demonstrar risco efetivo de confus\u00e3o, associa\u00e7\u00e3o indevida ou aproveitamento indevido da marca com relev\u00e2ncia econ\u00f4mica.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;JKwF9&#8243;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;A an\u00e1lise do uso de elementos de marcas exige abordagem contextual e jur\u00eddica, considerando o mercado, o p\u00fablico-alvo e a fun\u00e7\u00e3o distintiva do sinal.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;DlOwY&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Na pr\u00e1tica, isso significa que a prote\u00e7\u00e3o da marca \u00e9 robusta, mas n\u00e3o ilimitada.&#8221;},{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;xAgdl&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Por isso, \u00e9 essencial que cada caso seja avaliado por advogado, com exame espec\u00edfico da marca pretendida e do cen\u00e1rio concorrencial envolvido. 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an\u00e1lise do uso de elementos de marcas exige abordagem contextual e jur\u00eddica, considerando o mercado, o p\u00fablico-alvo e a fun\u00e7\u00e3o distintiva do sinal.&#8221;}},&#8221;column_5SKTM&#8221;:{&#8220;id&#8221;:&#8221;column_5SKTM&#8221;,&#8221;main_content&#8221;:{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;DlOwY&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Na pr\u00e1tica, isso significa que a prote\u00e7\u00e3o da marca \u00e9 robusta, mas n\u00e3o ilimitada.&#8221;}},&#8221;column_AwJn6&#8243;:{&#8220;id&#8221;:&#8221;column_AwJn6&#8243;,&#8221;main_content&#8221;:{&#8220;component&#8221;:&#8221;hc_text_block&#8221;,&#8221;id&#8221;:&#8221;xAgdl&#8221;,&#8221;css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_classes&#8221;:&#8221;&#8221;,&#8221;custom_css_styles&#8221;:&#8221;&#8221;,&#8221;content&#8221;:&#8221;Por isso, \u00e9 essencial que cada caso seja avaliado por advogado, com exame espec\u00edfico da marca pretendida e do cen\u00e1rio concorrencial envolvido. A realiza\u00e7\u00e3o de pesquisa pr\u00e9via e an\u00e1lise t\u00e9cnica adequada s\u00e3o medidas fundamentais para mitigar riscos e evitar lit\u00edgios, funcionando como instrumentos de preven\u00e7\u00e3o e seguran\u00e7a jur\u00eddica na explora\u00e7\u00e3o de sinais distintivos.&#8221;}},&#8221;scripts&#8221;:{},&#8221;css&#8221;:{},&#8221;css_page&#8221;:&#8221;&#8221;,&#8221;template_setting&#8221;:{},&#8221;template_setting_top&#8221;:{},&#8221;page_setting&#8221;:{&#8220;settings&#8221;:[&#8220;lock-mode-off&#8221;]},&#8221;post_type_setting&#8221;:{&#8220;settings&#8221;:{&#8220;image&#8221;:&#8221;https:\/\/pbsa.com.br\/wp-content\/uploads\/2026\/03\/Protecao-de-marca.png|529|794|1042878&#8243;,&#8221;excerpt&#8221;:&#8221;A prote\u00e7\u00e3o da marca registrada no sistema jur\u00eddico brasileiro tem regras e interpreta\u00e7\u00f5es quanto ao seu alcance, especialmente&#8230;&#8221;,&#8221;extra_1&#8243;:&#8221;&#8221;,&#8221;extra_2&#8243;:&#8221;&#8221;,&#8221;icon&#8221;:{&#8220;icon&#8221;:&#8221;&#8221;,&#8221;icon_style&#8221;:&#8221;&#8221;,&#8221;icon_image&#8221;:&#8221;&#8221;}}}}<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[10,15],"tags":[77,86,87,60],"coauthors":[84],"class_list":["post-1042877","post","type-post","status-publish","format-standard","hentry","category-civel","category-societario","tag-codigo-civil","tag-juridico","tag-legislacao","tag-stj"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/posts\/1042877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/comments?post=1042877"}],"version-history":[{"count":2,"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/posts\/1042877\/revisions"}],"predecessor-version":[{"id":1042880,"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/posts\/1042877\/revisions\/1042880"}],"wp:attachment":[{"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/media?parent=1042877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/categories?post=1042877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/tags?post=1042877"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pbsa.com.br\/en\/wp-json\/wp\/v2\/coauthors?post=1042877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}